Hello my name is Alexandre™

Cartier’s Tank Française—a watch that, according to Warhol, isn’t meant to tell time, but rather to embody timelessness. To celebrate decades of this iconic timepiece, what better way than a journey through time? Rami Malek follows in the footsteps of his muse, Catherine Deneuve, through different eras and the masterpieces that shaped them.




   

Agency Publicis Luxe
Director
Guy Ritchie
Creative director Antoine Bonodot
Copywriter Alexandre Jean-Marie
Art directors Adrien Cussonneau - Gaël Cornet Lombardo
Production & post-production The Mill