Hello my name is Alexandre™

When Cartier launches a collection of costume jewelry featuring pairs of animals, Jean de la Fontaine’s fables quickly come to mind. That’s the concept here: fables written in alexandrines, depicting exotic adventures that echo the House’s intrepid history.

     


     




Agency Publicis Luxe
Creative director Antoine Bonodot
Copywriter Alexandre Jean-Marie
Art director
Marion Maggiorani
Voiceover Amira Casar
Music & sound design The Facility