No one has ever achieved anything exceptional through innate talent alone—nor through luck, nor even through opportunism. It is time that makes the difference between the good and the extraordinary—the time spent perfecting one’s craft and refining one’s art. For Jaeger-LeCoultre, as for its ambassadors, greatness is a matter of time.
Agency Publicis Luxe
Creative director Antoine Bonodot
Copywriter Alexandre Jean-Marie